SANTAI
by Praveen Rao
PROJECT BY
Praveen Rao
Pulau Pinang, Malaysia
Joined March 2021
About Me
I am a Mechanical Engineering graduate from Russia currently pursuing business. I turned down a promised job here and instead chose to repay the scholarship due to my goal in setting up the first Hala... See More
ABOUT PROJECT
-710x_.png)
-710x_.png)
A Shisha, Cafe and Entertainment Hub that will be the birth of a Halal party place. The main attraction of this business will be the Instagram friendly environment and also the Halal party culture. Multiple themes will be available for booking (up to 5) according to customers’ preference. The Lepak zone (open area) is available for walk ins and will be the main area used for weekly performances.
This business is also a hub for events during weekends ( stand up comedy, concert, performance, dance battle etc.) Operation hours are from 11am to 2am.
The target market in the day time is the employees from factories especially from Bayan Lepas Free Industrial Zones (Phase 4- 1km distance). The target market during the night is mostly from the residential areas around our location (Sg.Tiram) and also for destination visits.
REASON TO FEATURE ON MYSTARTR.COM
SANTAI is currently on a roadmap to being an established brand in Malaysia. The roadmap consists of how we will be operational in 10 different locations in Malaysia in the next three years. However, we're still in the startup stage and have been running and testing with our local market without an established location. We want people to be a part of SANTAI's journey and its growth. Up till now it has been myself, my brother and the team working tirelessly to get SANTAI up and running. These funds are crucial to get SANTAI established and we want our supporters to benefit as well. We've come a long way since the beginning of this journey and we do not want to stop here. SANTAI aims to give our fellow Malaysians a better quality lifestyle and we can't do it without you. The funds we're looking for are mainly to get the business started and thereafter we will know how to pick it up to greater heights. The whole of last year of mine has been dedicated to SANTAI from time, energy and money and I really do not want to fail here. The pie chart gives you an extensive understanding of how the funds will be allocated and used and this information is retrieved after a survey of up to 8 months to get the best and most affordable options here in Penang.
-710x_.png)
Pusat Shisha, Kafe dan Hiburan halal yang akan menjadi penarik utama di Pulau Pinang. Tarikan penting perniagaan ini adalah persekitaran mesra Instagram dan juga budaya pesta Halal. Pelbagai tema akan tersedia untuk tempahan (sehingga 5) mengikut pilihan pelanggan. Zon Lepak (kawasan terbuka) tersedia untuk pengunjung dan akan menjadi kawasan utama yang digunakan untuk persembahan mingguan.
Perniagaan ini juga menjadi pusat acara pada hujung minggu (komedi , konsert, persembahan, pertarungan tarian dll.) Waktu operasi adalah dari 11 pagi hingga 2 pagi.
Pasaran sasaran pada waktu siang adalah pekerja dari kilang terutamanya dari Kawasan Perindustrian Bebas Bayan Lepas (jarak Fasa 4- 1km). Pasaran sasaran pada waktu malam kebanyakannya adalah dari kawasan perumahan di sekitar lokasi kami (Sg.Tiram) dan juga untuk tujuan lawatan.
TUJUAN MENGGUNAKAN PLATFORM MYSTARTR.COM
SANTAI kini sedang dalam peta jalan untuk menjadi jenama terkenal di Malaysia. Peta jalan ini merangkumi bagaimana kami akan beroperasi di 10 lokasi berbeza di Malaysia dalam tiga tahun akan datang. Namun, kami masih dalam peringkat permulaan dan telah menjalankan dan menguji dengan pasaran tempatan kami tanpa lokasi yang mapan. Kami hendakkan anda menjadi sebahagian daripada perjalanan dan pertumbuhan SANTAI. Sampai sekarang, saya sendiri, adik saya dan team SANTAI bekerja tanpa lelah untuk menggerakkan SANTAI. Dana ini sangat penting untuk menjadikan SANTAI ditubuhkan dan kami mahu penyokong kami mendapat keuntungan juga. Kami telah menempuh perjalanan jauh sejak awal perjalanan ini dan kami tidak mahu berhenti di sini. SANTAI bertujuan untuk memberi gaya hidup berkualiti yang lebih baik kepada semua rakyat Malaysia dan kami tidak dapat melakukannya tanpa anda. Dana yang kami cari adalah terutamanya untuk memulakan perniagaan dan selepas itu kami tahu bagaimana untuk menjadikannya beruntung. Sepanjang tahun terakhir saya telah dikhaskan untuk SANTAI dari masa, tenaga dan wang dan saya benar-benar tidak mahu gagal di sini. Carta pai memberi anda pemahaman yang luas tentang bagaimana dana akan diperuntukkan dan digunakan dan maklumat ini diambil setelah tinjauan sehingga 8 bulan untuk mendapatkan pilihan terbaik dan paling berpatutan di sini di Pulau Pinang.
RISKS AND CHALLENGES
Among the major risks involved in this business are:
1) MCO has deprived almost all B2C businesses due to inability to visit restaurants and cafes physically.
Solution :
a) Drive thru shisha.
b) Drive thru dining.
c) The biggest counter measure that we have established for this condition is to dine in cars while enjoying the environment of SANTAI (which has been tested using local market) as well as high implementation of online delivery platforms which can result up to 35% of the revenue generated.
2) Competition and similar concept restaurants:
Solution :
a) Multi themed dining experience.
b) Weekly event hosting to pull in more first time customers.
c) 6 month survey of similar restaurants leading to a more creative approach to target our customers.
d) Instagram worthy environment to attract the younger generation.
e) Able to target family friendly customers as well as destination visit for gen Z.
3) Single revenue generating strategy.
Solution :
a) Different target customers during the day and night.
b) Situated ideally to cater to the needs of employees throughout Bayan Lepas Industrial Zone for lunch hours.
c) Situated ideally in the centre of 20+ residential areas as well as upcoming residential projects to visit SANTAI in the second part of the day.
d) Less than a kilometre away from the airport for tourists' destination visits post MCO (Extra Revenue).
e) Weekly event hosting to target customers throughout Malaysia.
Praveen Rao
Praveen Rao
Pulau Pinang, Malaysia
Joined March 2021
About Me
I am a Mechanical Engineering graduate from Russia currently pursuing business. I turned down a promised job here and instead chose to repay the scholarship due to my goal in setting up the first Halal entertainment hub in Malaysia. I have come a long way since the birth of this business but it is ever evolving and there is no full stop to it.
Rewards
Support RM150 or more
HANDMADE FRAGRANT ORGANIC SOAP BARS
Genuinely 100% handmade soaps with certified organic ingredients. (Multiple types available)
(Bon Organics)
Support RM350 or more
ORAGNIC ACCESSORIES SET (Up to 3 items)
Eg : Scrubber soap, cotton organic towels (Babies & adults size), Wooden soap dish
Organic & Healthy
(Bon Organics)
Support RM1,000 or more
BON ORGANICS SELF CARE SET
Combination of products for hair, face, body, home& living as well as extra complimentary in the shape of massage & essential oils.
Custom made for each supporter according to their needs.
Only organic materials and also handmade.
PROJECT BY
Praveen Rao
Pulau Pinang, Malaysia
Joined March 2021
About Me
I am a Mechanical Engineering graduate from Russia currently pursuing business. I turned down a promised job here and instead chose to repay the scholarship due to my goal in setting up the first Hala... See More
ABOUT PROJECT
A Shisha, Cafe and Entertainment Hub that will be the birth of a Halal party place. The main attraction of this business will be the Instagram friendly environment and also the Halal party culture. Multiple themes will be available for booking (up to 5) according to customers’ preference. The Lepak zone (open area) is available for walk ins and will be the main area used for weekly performances.
This business is also a hub for events during weekends ( stand up comedy, concert, performance, dance battle etc.) Operation hours are from 11am to 2am.
The target market in the day time is the employees from factories especially from Bayan Lepas Free Industrial Zones (Phase 4- 1km distance). The target market during the night is mostly from the residential areas around our location (Sg.Tiram) and also for destination visits.
REASON TO FEATURE ON MYSTARTR.COM
SANTAI is currently on a roadmap to being an established brand in Malaysia. The roadmap consists of how we will be operational in 10 different locations in Malaysia in the next three years. However, we're still in the startup stage and have been running and testing with our local market without an established location. We want people to be a part of SANTAI's journey and its growth. Up till now it has been myself, my brother and the team working tirelessly to get SANTAI up and running. These funds are crucial to get SANTAI established and we want our supporters to benefit as well. We've come a long way since the beginning of this journey and we do not want to stop here. SANTAI aims to give our fellow Malaysians a better quality lifestyle and we can't do it without you. The funds we're looking for are mainly to get the business started and thereafter we will know how to pick it up to greater heights. The whole of last year of mine has been dedicated to SANTAI from time, energy and money and I really do not want to fail here. The pie chart gives you an extensive understanding of how the funds will be allocated and used and this information is retrieved after a survey of up to 8 months to get the best and most affordable options here in Penang.
Pusat Shisha, Kafe dan Hiburan halal yang akan menjadi penarik utama di Pulau Pinang. Tarikan penting perniagaan ini adalah persekitaran mesra Instagram dan juga budaya pesta Halal. Pelbagai tema akan tersedia untuk tempahan (sehingga 5) mengikut pilihan pelanggan. Zon Lepak (kawasan terbuka) tersedia untuk pengunjung dan akan menjadi kawasan utama yang digunakan untuk persembahan mingguan.
Perniagaan ini juga menjadi pusat acara pada hujung minggu (komedi , konsert, persembahan, pertarungan tarian dll.) Waktu operasi adalah dari 11 pagi hingga 2 pagi.
Pasaran sasaran pada waktu siang adalah pekerja dari kilang terutamanya dari Kawasan Perindustrian Bebas Bayan Lepas (jarak Fasa 4- 1km). Pasaran sasaran pada waktu malam kebanyakannya adalah dari kawasan perumahan di sekitar lokasi kami (Sg.Tiram) dan juga untuk tujuan lawatan.
TUJUAN MENGGUNAKAN PLATFORM MYSTARTR.COM
SANTAI kini sedang dalam peta jalan untuk menjadi jenama terkenal di Malaysia. Peta jalan ini merangkumi bagaimana kami akan beroperasi di 10 lokasi berbeza di Malaysia dalam tiga tahun akan datang. Namun, kami masih dalam peringkat permulaan dan telah menjalankan dan menguji dengan pasaran tempatan kami tanpa lokasi yang mapan. Kami hendakkan anda menjadi sebahagian daripada perjalanan dan pertumbuhan SANTAI. Sampai sekarang, saya sendiri, adik saya dan team SANTAI bekerja tanpa lelah untuk menggerakkan SANTAI. Dana ini sangat penting untuk menjadikan SANTAI ditubuhkan dan kami mahu penyokong kami mendapat keuntungan juga. Kami telah menempuh perjalanan jauh sejak awal perjalanan ini dan kami tidak mahu berhenti di sini. SANTAI bertujuan untuk memberi gaya hidup berkualiti yang lebih baik kepada semua rakyat Malaysia dan kami tidak dapat melakukannya tanpa anda. Dana yang kami cari adalah terutamanya untuk memulakan perniagaan dan selepas itu kami tahu bagaimana untuk menjadikannya beruntung. Sepanjang tahun terakhir saya telah dikhaskan untuk SANTAI dari masa, tenaga dan wang dan saya benar-benar tidak mahu gagal di sini. Carta pai memberi anda pemahaman yang luas tentang bagaimana dana akan diperuntukkan dan digunakan dan maklumat ini diambil setelah tinjauan sehingga 8 bulan untuk mendapatkan pilihan terbaik dan paling berpatutan di sini di Pulau Pinang.
RISKS AND CHALLENGES
Among the major risks involved in this business are:
1) MCO has deprived almost all B2C businesses due to inability to visit restaurants and cafes physically.
Solution :
a) Drive thru shisha.
b) Drive thru dining.
c) The biggest counter measure that we have established for this condition is to dine in cars while enjoying the environment of SANTAI (which has been tested using local market) as well as high implementation of online delivery platforms which can result up to 35% of the revenue generated.
2) Competition and similar concept restaurants:
Solution :
a) Multi themed dining experience.
b) Weekly event hosting to pull in more first time customers.
c) 6 month survey of similar restaurants leading to a more creative approach to target our customers.
d) Instagram worthy environment to attract the younger generation.
e) Able to target family friendly customers as well as destination visit for gen Z.
3) Single revenue generating strategy.
Solution :
a) Different target customers during the day and night.
b) Situated ideally to cater to the needs of employees throughout Bayan Lepas Industrial Zone for lunch hours.
c) Situated ideally in the centre of 20+ residential areas as well as upcoming residential projects to visit SANTAI in the second part of the day.
d) Less than a kilometre away from the airport for tourists' destination visits post MCO (Extra Revenue).
e) Weekly event hosting to target customers throughout Malaysia.
Praveen Rao
Praveen Rao
Pulau Pinang, Malaysia
Joined March 2021
About Me
I am a Mechanical Engineering graduate from Russia currently pursuing business. I turned down a promised job here and instead chose to repay the scholarship due to my goal in setting up the first Halal entertainment hub in Malaysia. I have come a long way since the birth of this business but it is ever evolving and there is no full stop to it.
project.REWARDS
Support RM150 or more
HANDMADE FRAGRANT ORGANIC SOAP BARS
Genuinely 100% handmade soaps with certified organic ingredients. (Multiple types available)
(Bon Organics)
Support RM350 or more
ORAGNIC ACCESSORIES SET (Up to 3 items)
Eg : Scrubber soap, cotton organic towels (Babies & adults size), Wooden soap dish
Organic & Healthy
(Bon Organics)
Support RM1,000 or more
BON ORGANICS SELF CARE SET
Combination of products for hair, face, body, home& living as well as extra complimentary in the shape of massage & essential oils.
Custom made for each supporter according to their needs.
Only organic materials and also handmade.
Contact Praveen Rao
- Just support